ARCHDIOCESE OF NEW YORK

The number of priests has been on the decline. So how do you convince people to consider the priesthood?

By making them realize they've been calling out to God the entire time.

Follow the signs.

 

 

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DIGITAL OUTDOOR

We'll place these in locations where commuters going to work can easily see them. 

SOCIAL

To directly engage with prospects, we went on Twitter to find people who were unhappy with their jobs. We found many. Most of them were already calling out to God, so we reached out. 

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Copywriter: Chiyeung Lau