CHAPSTICK

Everyone either loses their Chapstick or they never finish a single tube. So we're giving people a reason to hold on to one.

COUPONS

To launch the rewards program, coupons will be scattered in places where people typically lose Chapstick such as the Uber you just took or the public bathroom in that department store.

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CHAPSTICK REWARDS APP

Codes will then be placed inside the bottom of a Chapstick so that once you finish one, you can plug the code in to claim prizes.

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INTERACTIVE PRE-ROLL

AMBIENT

Stickers will be placed around the city in spots Chapsticks go missing to inform those of potential rewards.

 

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Copywriter: Peter Fetterling

Photography: Cinthyia Zuniga