ECLIPSE BY RAY BAN
On August 21, the United States will experience its first total solar eclipse in nearly four decades, being hailed as the Great American Eclipse. Ray Ban will launch its new sun-care line, Eclipse, on this day.
Bronze for Branding: Center Ring Student Show
Doubling as both an event and a product launch, Ray Ban will host eclipse viewing parties with the opportunity to sample products. All attendees will receive a pair of Eclipticals that will protect your eyes during the event.
Trailers will hype the launch in each city, creating a sense of mystery.